Your Business x PSG Creative Marketing
Marketing touches every aspect of your business’ operation. These activities include market research and analysis, product development, pricing, advertising, promotions, publicity, sales and customer service. Developing a marketing plan is one of the most important things you can do to ensure that your business will make a profit.
You catalog potential customers by their needs and wants. Customers can be identified according to their social demographics and geographic location. This information is basic for your research. Understanding the difference between wants and needs will help you prepare a focused plan. For example, if the need is transportation, the want — the specific vehicle desired — may be affected by the person’s cultural, economic and geographic environment.
MARKETING ISN’T MAGIC – THERE IS A SCIENCE TO IT
The ability to deliver and execute on any marketing strategy is determined by the effectiveness of your planning. This can often be a very time consuming and complex process, requiring information and insight being collected from many areas of your business as well as an understanding of all the external factors which may have an influence. Most small businesses don’t have the time to do this and many lack the expertise.
ADVERTISING
MARKETING
PUBLIC RELATIONS
STRATEGIES FOR SMALL BUSINESSES
As independent consultants, we take an outside-in approach to your business to help you better understand the market and the opportunities that it presents. Working with your internal stakeholders to get a good grasp of your business objectives, we develop a full strategic marketing plan that encompasses everything from the development of a unique selling proposition, to simple messaging, all the way through to campaign creation and delivery and everything in-between.
The strategy includes:
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A profile of your brand, including your unique selling proposition, your brand position as well as any differentiators that set you apart from your competition;
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A profile of your target markets, including demographics, and psychographic profiles;
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An analysis of your competition;
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A summary of your business goals;
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Specific marketing strategies that will directly relate to the achievement of your business goals and tactics for the execution of those strategies;
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Key performance indicators to be used in measuring the return on investment (ROI) of our marketing efforts.
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The result is a roadmap to guide you in marketing your business.
To learn more about a roadmap that’s right for your business, CONTACT PSG today.
Organizations who wait for public relations to happen are watching the news, instead of being the news. We help our clients think ahead and plan for success. While the channels to tell your story evolve - think Twitter, Facebook, viral videos, bloggers - credibility is still the power that drives public relations. We will tap this credibility to increase your visibility and connect with your customers. Let us put the power of public relations behind your story.
PR Helps Management
As public relations specialists, PSG understands PR’s proven ability to:
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Build the breadth and depth of opportunities for the sale of products or services
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Recruit qualified people and retain them by building morale, enhancing productivity and creating team spirit
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Protect your market position during crisis
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Manage change
PR Can Be Measured
CEOs agree that the reputation-building power of public relations helps sell products and services, attracts employees and helps during crisis. Corporate management is focusing upon measuring PR programs in order to gain insights that will enable them to refine and improve programs, to assess cost effectiveness of different approaches, and to assure a good return on these investments. There is data to support the relationship between PR spending, reputation and business performance.
Communication is Changing
Public relations has become an important management function, because networked communication is changing the rules for public dialogue. Information flows that were linear and hierarchical are being replaced by a host of peer-to-peer communication models. Influence and control through traditional advertising and other one-way channels are no longer guaranteed, because on the Internet:
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Everyone is a publisher
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Customers and employees can connect to each other across the globe to discuss their experience with your company
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Anyone can listen and participate in these discussions
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Cost of communicating has plummeted
These are fundamental shifts in the relationship between a company and its customers, employees, investors, regulators and other stakeholders. In this new communication landscape, traditional one-way messages suffer shrinking credibility. People are becoming “ad blind.” Traditional print and broadcast media are losing their audience to the Internet.
PSG PUBLIC RELATIONS SERVICES
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